Meet our Team

Trust – it’s what every Alexis Advisors client relationship is based on and built upon. We understand that earning your trust starts with our firm’s fiduciary commitment – to put the best interest of our clients first. That’s why we set up our firm as a fee-only registered investment advisor. We appreciate the accountability of being regulated as financial fiduciaries and find purpose in delivering unbiased financial guidance to benefit our clients.

Roberta Keller

Founder and CEO

Roberta Keller wants to work with curious people – the people who ask, ‘Why?’ while aligning their money with their values. She is passionate about helping women innovate their money mindset so they can thrive – despite what they’ve been taught by societal norms. Her own vision in business focuses on transparency, integrity, and encouraging purpose-driven living. Alexis Advisors is one of the region’s first B-Corp-certified advisory firms.

Roberta Keller believes that every dollar invested has an impact – both for individuals and for our world. Her goal has been to build a business that integrates her institutional money management experience with her yoga and mindfulness practices.

Her extensive background in institutional money management – from Wall Street to Connecticut to London – has led her to create proprietary portfolios – the  Alexis Impact Portfolios – which focus on mitigating risk associated with catastrophic stock market volatility.

Roberta is committed to expanding her knowledge and applying this to the firm’s investment approach. She recently obtained a Certificate in Sustainable Investing from Harvard Business School.  This certificate equips investment professionals and those in related fields with the insights, frameworks, and skills to evaluate environmental, social, and governance (ESG) factors and measure and manage impact investments.

In addition to her purpose-driven work, Roberta thrives through her passions for Ayurvedic wellness, yoga, and nature, and enjoys her board service as Trustee for the Richmond Memorial Health Foundation.

Samantha Vicchiarelli, ChFC®

Associate Advisor / FINANCIAL PLANNER

Samantha is focused on helping people take control of their financial futures. She strives to empower clients with the financial literacy skills they need to make informed decisions and achieve financial freedom.

Samantha’s journey into financial planning was inspired by her own personal experience of unexpectedly becoming a caregiver for an aging parent. Faced with the task of managing financial decisions without proper guidance, she felt compelled to channel her insights into assisting others facing similar challenges, providing them with the guidance and resources needed for peace of mind.

While pursuing her degree in Financial Planning, she volunteered with those experiencing hardship and organized financial literacy events. Starting in 2015, she joined a team at one of the top 5 investment banks, working with a diverse range of clients, including families and businesses in different stages of their financial journeys.

Samantha is constantly expanding her skills: she earned the Chartered Financial Consultant® designation and an MBA from Stockton University. At Alexis Advisors, she uses her expertise and experience to help clients achieve their goals through comprehensive financial planning services.

Samantha recently relocated to Virginia from New Jersey. She enjoys exploring the great outdoors, snowboarding, and traveling with family and friends when she isn’t in the office.

The ChFC® is the property of The American College of Financial Services, which reserves sole rights to its use, and is used by permission.

Ann Myers

Client Services & Operations Specialist

Ann is driven by a desire to help people and help our planet.

At Alexis Advisors, Ann keeps the trains running on time and assists with strategic operational initiatives. She has over 20 years of experience keeping companies and large organizations running effectively and efficiently.

Ann is serious about improving the quality of our planet. She is converting her gardens to a chemical-free environment with a focus on pollinator-friendly native plants.

When she’s not in her yard or working, Ann and her partner, Mike love to travel, exploring new cities or cultures especially anywhere near the water.


Kendra Tunstall


Kendra is passionate about advocating for those who otherwise may not be heard.

As an Administrative Support Professional with over 15 years of experience, Kendra’s versatile expertise spans diverse industries, showcasing her commitment to addressing challenges. She revels in ‘bridging the gap’; using creative solutions to resolve complex issues.

At Alexis Advisors, Kendra supports the financial planning and investment management process through administrative projects, record keeping, and scheduling.

When not at work, Kendra enjoys spending time with family, traveling, and supporting her Philadelphia Eagles.

Join our team.

We’re on a mission to help women become intentional about wealth-building and reach for financial freedom. If you share our passion for mindful money management, intentional living, and inspiring a better future, we’d love to get to know you.